Phoenix – ECM Technologies (ECMT) is pleased to announce the promotion of Sofia Lozoya to Vice President Marketing and Creative. In this expanded role, Lozoya will monitor the development, coordination and execution of all marketing, advertising and public work initiatives and drive both digital and traditional strategies in order to achieve the goals of the customer and company.
Lozoya is appointed ECMT at a crucial time because it further expands its footprint in the HLK industry. With a data -controlled approach, you will ensure that marketing campaigns are strategically aligned, measurable and result -oriented and the market position of ECMT is further strengthening. Lozoya will also serve as an important brand manager, which is responsible for the design and maintenance of the company's brand identity to ensure that it remains thinking about thinking, and synonymous with innovations in sustainable solutions. The company's signature product, Thermaclear®, is central to this identity, which drastically improves the efficiency of the HLK system, whereby a single treatment lasts the entire service life of the devices.
“Sofia's vision and leadership were decisive for increasing the ECM technologies brand and the positioning of thermaclear as the leading inexpensive technology in the HLK area to reduce energy consumption and emissions,” said David Fenton, Chief Revenue Officer from ECM Technologies. “Your ability to seamlessly integrate creativity into the strategic execution is characterized and we look forward to seeing you excellently in this extended role.”
Lozoya has a master's degree in global management with a focus on global business and marketing from the Thunderbird School of Global Management. In addition to her marketing roll, Lozoya serves as a consultant of the Executive Committee from ECMT and offers important insights into strategic initiatives and the growth of the company.