![Jeon Joon-Beom, head of our home marketing department (left), takes a memorial photo with the governor of Sanchong County, Lee Seung-Hwa "Strengthening the competitiveness of the brand and revival of the local economy" On the 14th in the Sanchong district of Gyeongsangnam-Do. [Picture = Our Home]](https://newdesignremodeling.com/wp-content/uploads/2025/02/Our-house-announced-on-the-17th-that-it-signed-a.jpeg)
Our house announced on the 17th that it signed a business agreement with Sanchong-Gun, Gyeongsangnam-Do, to strengthen the brand awareness of “Giri Sansu” and revive the local economy.
The bottle water brand of our house, Jirisan Water, consists of natural rock water from the individual source of Jirisan Mountain in Sicheon-myeon, Sanchong-Gun, Gyeongsangnam-Do, one of the most polluted zones in Korea. It has a refreshing and clean taste by removing water from a source that received the highest degree for evaluating the groundwater pollution.
In cooperation with the local governments, our house urged this business agreement to increase the brand awareness and reliability of Jirisan Water and achieve the win-win value.
Our home and sancheong Gun agreed to work through this business agreement in developing content using local characters and planning campaigns for local restaurants. In addition, it promotes ESG-related activities such as the expansion of environmentally friendly product packages and the zero waste challenge to spread environmentally friendly values.
Our house plans to maximize synergy by the tourism character “San Over Friends” (San-I, Eulsu, Som-I and Heung-I) and the co-fire “San Encheong” in Sanchong-Gun “San Encheong” Logo in Sanchong-Gun actively use the Jirisan Water Product Package. During the season with major events such as outdoor festivals, they decided to plan advertising measures for Sanchong-Gun together and develop various content to experience the water source.
“This agreement is a sensible cooperation that can contribute to the revival of the local economy and at the same time increases the brand awareness and reliability of Jirisan Water,” said our home official. “We will continue to promote various ESG activities that work with the local community.”