The ERCO chain, which specializes in electrical devices, lighting and smart home solutions, is preparing for Pessach with exceptional sales for hundreds of products -in shops and online. Customers find reduced electrical devices, lighting and tools.
Examples are:
Mosquito and insects -Zappers racket for NIS 10
Mini fridge with a freezer for NIS 539
Heating plate for NIS 95
Designer balloon bulbs for NIS 169
Floodlights from the NIS 49
LED environmental lamps from NIS 69 and more.
Visit the sale website
In addition, the chain, which only advertised a year ago, starts its fourth, large -scale advertising campaign with a budget of around one million shekel within a year. The campaign includes television, digital platforms and radio. The ERCO advertising campaign is generally recognized to include a nostalgic scene from the classic educational program without secrets, in which two silhouettes collapse and a word syllable is repeated by syllable.
The campaign is managed by the advertising agency.
Julia Skop, Marketing Director of Erco, said: “The Israeli consumers use the time before the pasover to update and improve their houses. From today to the end of the Passahfest, we offer attractive discounts on hundreds of products in different categories.
Home Design is not just about style – it also reflects the changing seasons. Just as the wardrobes shift between summer and winter, houses can also be refreshed accordingly.
With increasing temperatures, the perfect time is now to improve balconies, terraces and gardens. Outdoor furniture, the highlight of spring and summer, is best bought in advance.
The sales figure in the previous season for outdoor furniture offers an excellent opportunity to invest in new seats, coffee tables and umbrellas. In addition, spring is a good time to integrate lively colors into the house.
Top -outdoor furniture shops at Tollman's point:
Red 3-seater sofa – Modern, elegant design made of aluminum and acrylic fabric for weather resistance. Special price: NIS 5,990 (instead of NIS 8,590) – 30% discount.
Red lounge bed – Light, elegant aluminum design with durable acrylic padding. Special price: NIS 7.490 (instead of NIS 10,590) – 29% discount.
Vero -chair -Stilable aluminum armchair, weather-resistant. Special price: NIS 1,490 (instead of NIS 1,890) – 21% discount.
Yale, one of the world's leading manufacturers of Lock manufacturers, presents a new travel lock in cooperation with Travel Sentry that calmed down travelers.
The castle contains the “Red Diamond” certification, which indicates compliance with the internationally recognized TSA standards, which was approved worldwide by airport security authorities. This means that the safety of the airport can unlock its luggage with dedicated tools without breaking or cutting the lock to ensure that your suitcase remains undamaged.
Yale's TSA Locs are available in Yale Express Stores, DIY shops and travel equipment.
Consumer price: from the NIS 49.
The holiday season is a great time to improve the house with new living room sets, luxurious armchairs and high -quality bedroom furniture. Amichai and American Comfort offer climax at home and offer special discounts on mattresses, armchairs and sofas.
Amichai mattress sale:
Up to 2,500 NIS acts discount when buying a new Amichai mattress. Exchange your old mattress for a new, comfortable and high quality.
American comfort transactions:
Alta Lecliner – now available in 24 payments from NIS 190 (instead of NIS 4,990).
Golden Bridge adjustable sofa – 24 payments from NIS 419 (instead of NIS 12.090).
Offer valid until April 6, 2025, available in shops and online.
The Hamilton Group, the official importer of Xiaomi in Israel, is expanding its product range of audio and lifestyle with the introduction of three innovative devices: Redmi Buds 6 Pro, Redmi Buds 6 and the Redmi Watch 5 Smart Sports Watch.
Avi Kornfeld, CEO of Xiaomi Israel,: “The introduction of these new models is another important step in our strategy to make advanced technologies accessible and improve the quality of life of our customers. In an era in which health and well-being are top priorities, we are proud to offer intelligent products that have innovative technologies with wellness functions at agents and one Combine excellent user experience. “
Redmi Buds 6 Pro – The new Redmi Buds 6 Pro offer a professional audio experience with advanced hybrid frenzy, with which up to 55 dB background noise can be filtered – that of the previous model. These earphones have an 11 mm-tan-coated driver and a dual ceramic micropyzoelectric for rich and precise hi-fi sound. In addition, they support the spatial audio technology, which adapts to head movements and LDAC coding for the transmission of Ultra HD sound.
With three microphones and an innovative AI algorithm, which canceled wind noise at speeds of up to 12 m/s, the Redmi Buds 6 Pro ensure clear, uninterrupted calls. With the Xiaomi earphone app, users can adapt the noise reduction and the transparency level and offer four integrated EQ modes for immersive, detailed sound. The app also supports the adaptation of touch controls and firmware upgrades (compatible with Android 6.0 and iOS 14 or later).
Redmi Buds 6 -The Redmi Buds 6 deliver high-end features at a competitive price, including hybrid ANC noise saving filtering of up to 49 dB, a 12.4 mm titan driver and 360 ° sound sound effects. These earphones deliver up to 10 hours of playback from a single load and 42 hours with the loading case. A 10-minute quick charge offers 4 hours of hearing time.
You are equipped with the HRTF sound -fect -fect -algorithm from Xiaomi, which was developed in his acoustic laboratory to create a strong spatial audio experience for immersive sound. In addition, the Sound ID3 mode enables a personalized audio vote and tailor -made sound effects to ensure an effortless, tailor -made listening experience.
Redmi 5 -The Redmi Watch 5 is a big leap forward on the smartwatch market and combines a modern design with the latest technology. His centerpiece is a 2.07-inch amoled display that offers 1500 nits brightness-2.5 times brighter than the previous model, which conveys excellent visibility even in direct sunlight. The Ultra Narrow bezel and the 2.5D-bent glass offer a first-class appearance and improved durability. The matt -like aluminum body has a multifunctional stainless steel crown, which improves the general user experience.
The watch includes a comprehensive health and fitness suite that continuously monitors the most important metrics around the clock, such as heart rate, blood oxygen levels (SPO2), sleep quality and stress mirror. It supports 150 sports modes with six automatically recorded activities and has integrated GPS that support five global positioning systems for precise training tracking.
An important function of the Redmi Watch 5 is the Bluetooth call management, which is activated by a progressive loudspeaker system and a dual microphone setup with wind noise flushing and ensures clear calls at a distance of up to 3 meters. It also contains an SOS emergency truff function for additional security.
With a battery life of up to 24 days, full Hebrew support, over 200 customizable watch faces and the option of uploading personal photos, the Redmi Watch 5 sets a new standard in the smartwatch category.
Prices:
Redmi Buds 6 Pro – NIS 449redmi Buds 6 – NIS 299redmi 5 – NIS 599
Rami Levy starts the full gift card, a strategic step to determine the dominance on the 2.5 billion gift card market in Israel. This new card consolidates all brands of the Rami Levy Group, including Rami Levy Supermarket, Rami Levy Internet, Rami Levy Viertel, Super -Cofix, Good Pharma and Israir Airlines.
In addition, the full gift card can be redeemed in over 100 leading retail chains and brands such as Fox, Shilav, Castro, Opticana, Home Center, Shekem Electric, Auto Depot and selected online stores.
Available in physical and digital formats, in denominations between NIS 100 to NIS 1,500, the card has a user -friendly interface.
Rami Levy: “The use of the full gift card in our food chains offers a greater shopping output because our prices are up to 30% lower than other supermarket chains.”
In view of the increasing living costs, consumers recognize that Rami Levy's gift cards convert their money into a higher value for buying vacation. This step has also increased the number of organizations that decide to the employees for the full gift card and further position Rami Levy as a leading and preferred gift card provider of Israel.
Luxottica presents the hottest glasses trends for spring summer 2025.
Glasses is no longer just a functional accessory – it has become a real fashionable statement that increases every look and enables a personal expression. Today's consumers have several pairs of glasses, mix and fit their style, mood and their occasion.
According to the Elinor Bor Ben-Zvi, VP from Marketing at Luxottica Israel, “the Israeli consumers quickly have trends and now have an average of four to five glasses per year, a number that continues to increase. The local climate enables almost all year round to use sunglasses, Luxottical identify-identify-identify identify identify identify identify and sets sunglasses and optical glasses are part of our personal identity and define our style.
What is in stock for the coming season? Spring-Summer 2025 introduces brave and unexpected combinations: thin metal frames, futuristic aliens designs, flattering oval shapes, soft pink and green tones and the trend “naked look” transparent frame and natural tone lenses. Another increasing trend are innovative mix of materials and designs inspired by breeds with sharp, dynamic and ultra-modern aesthetics.
One of the outstanding trends this season is the race trend that was inspired by the world of sport – “need for speed”. This dynamic style brings a fresh view of the glasses inspired by races with smaller, slim and sophisticated silhouettes. The latest designs radiate the daily freshness with a touch of angular fashion and make them a perfect choice for those who love to combine a sporty look with a sophisticated style. This trend shows itself in performance brands such as Oakley and in the luxury lines of Ferrari, Scuderia Ferrari and Armani.