France, the United States and the United Kingdom are top feeder markets
The Italian city of Lucca developed as a top performer on the luxury real estate market of Tuscany. According to a new report by Global Property Consultancy Knight Frank, real estate prices have increased by 27%in the past five years. The increase, which is due to the relative affordability of Lucca and the growing international demand, exceeds other Tuscan hotspots and highlights a broader trend of increasing interest in the respected real estate markets.
Tuscany remains a magnet for wealthy international buyers, especially from France, the United States, the United Kingdom, the Benelux and Germany countries. These people with a high network value (HNWIS) are drawn from the superior quality of life of the region, the educational offer and the simple access to global traffic centers.
State incentives also play a crucial role. The Italy's flat-rate tax regime, reduced registration fees for primary residences and the “Return of the Brains” program encouraged the expatriate specialist to recharge this-contributes to refueling investments and relocation decisions between people with ultra-high networks (UHNWIS). From 2025, Italy houses 40,010 people with net assets of more than $ 10 million and 573 billion times, as can be seen from the 2025 asset report.
The buyer increasingly prefer turnkey, moving houses compared to renovation projects, a shift that is influenced by global economic uncertainty and increasing construction costs. High-quality areas such as Siena and Val d'Orcia also get popularity because buyers are looking for safe and long-term lifestyle investments.
Florence is still a central hub and recorded an increase in real estate prices by 4.3%in the 12 months before January 2025-the strongest annual growth rate in Tuscany. The number of foreign residents living in Tuscany has increased by 11.2% in the past ten years, according to the National Statistics Authority in ITAT.
Despite the attraction of the Italian flat tax, which has attracted around 5,000 applicants since it was founded, remains modest compared to other jurisdiction. In contrast, Great Britain had around 70,000 non-domed residents before they abolished his non-Dom tax regime in April 2025, which caused many to re-evaluate their place of residence.
Since the global trade voltages, tax reforms and geopolitical uncertainty continue to influence asset migration patterns, the Tuscany real estate market remains a sanctuary for stability, culture and opportunities for global elite.
