The goal of a project for home participation is to make a property more attractive to potential buyers. But not all staging strategies at home are the same. For some properties, it is sufficient to integrate a few important rooms such as the living room, the primary bedroom and the kitchen to advertise potential buyers, which leads to a faster sale and/or a higher offer. However, want and expect more in the luxury market when you visit a house.
This is the reason why the owners of this four bedroom, 3,200 square meters of home in a prestigious neighborhood in Pasadena, California, were to be sold not only in some renovation projects, but also in a complete staging.
They knocked Pantea Bionki from Bionki Interiors to make honor for the latter.
Bionki's goal was to bring the house a classic, luxurious style that complements the aesthetics of the 1930s. It was important to preserve the older charm of the house without giving the buyers the impression that they have an almost centuriesal house on tours, she explains.
The house was listed at the range of 3 million US dollars, so it required luxury staging. The Bionki team moved objects from the company's 5,000 square meter warehouse, which contains 1,500 pieces of furniture, carpets and accessories. (The inventory is updated every six months to stay up to date with the latest interior design trends.)
Maintaining the neutral color palette
Bionki described the house as a “fresh, crispy look”, so that she had retained a neutral range with pops of color everywhere.
The team was particularly satisfied with the staging of the bedrooms of the two children, which were decorated with neutral colors with mustard and black accents and share a connected bathroom. Bionki says that you have also overcome a challenging placement in the rooms with a creative furnitureout.
Invest in simple improvements
Bionki was looking for simple improvements for the gray and white cuisine of the house. She added accents of the green as well as some flowers and cookbooks just to set the scene.
“Express too much does not mean that it is better,” she says, noting that the goal here was to just say: “Okay, I can imagine in this kitchen.”
Strategic furniture placement
Even with the Square Footage, Bionki was strategic about the placement of the furniture in the rooms. For example, although there was just enough space in the primary bedroom to fit a king-size bed, they stopped the Queensize mattress, but added a king-size head.
It was a clever movement that did not displace the length of the room but nevertheless potential buyers that the room could actually absorb a larger mattress.
Other notes were an office that was in front of the entrance and was suitable as a room for a manager worked from home. The Bionki team also provided the Accessoire Dwelling Unit (ADU) for valuable additional living space.
Processing of the outdoor area
The Bionki also made it possible to edit a large budget with a large staging budget. You and her team not only created three different outdoor areas, including a “very sweet” entrance portch, which was flanked by suitable benches with pillows.
The main sleeping room had a door that opened up to a beautiful private place outdoors where they placed a hammock and a café. A door in the family room led to an outdoor area where they arranged additional seating.
Would this beautiful house buyer put on if only a few rooms were staged? Yes, although not the same results, says Bionki. When potential buyers toured the family, she said that the well thought -out staging of every room made her excited to see the next room. It made a buyer so excited that she took over an offer in cash for 530,000 US dollars over the first day on which it came onto the market.
Read more
We tested all the seats in the living room in Burrow (and rated!) To determine the best for every room and every need
Everything you ever wanted to know about DTC furniture of the article of articles
We all tested (and rated!) Sofas in Pottery Barn – here are the best for every kind of need