Many consumer brands in China China have expanded their presence around the world in recent years to diversify and scale their business activities.
From the technology conglomerate Huawei and electric vehicle manufacturer BYD to the coffee house chain Luckin Coffee, the Chinese brands have started to expand beyond their homeland beyond their homeland and to expand them overseas in their respective sectors.
Midea, the Chinese Home Appliance and Electronic Devices manufacturer brand of refrigerators, dishwasher, microwave stoves, vacuum cleaners and tumble dryers, air conditioning systems and smart home systems that are activated by television and language control-a leading example.
The innovative, user -friendly and energy -efficient products offered by Minea, which was founded in 1968 and his headquarters in Foshan, Province of Guangdong, helped him to win an international reputation for quality and reliability.
Today the company serves an overall market of more than 640 million customers in over 200 countries and regions. With its 38 global research and development centers and two committed innovation centers, which focus on the integration of the latest technologies and intelligent solutions, the stage is good for further profits and development.
For example, the market research company EuroMonitor called brand No. 1 in Smart Home Appliances and the world's best-selling living brand for residential versions between 2022 and 2024 last year.