What is Cozymaxxing and why is the trend catching on?

Cozymaxxing is a new trend where comfort is a design directive and not an afterthought. It is maximalism's gentler cousin, bolder than minimalist “calm” but still edited, intentional and deeply livable. The look is all about layered textures, warm lighting and one pot of tea after another. The aim is the emotional benefit – spaces that regulate stress, invite you to linger and have an editorial effect without seeming expensive. Here's how to nail Cozymaxxing, one of the internet's most popular interior design trends this season.

Throw pillows, blankets and lots of books create a cozy and functional library.

Abandon your open floor plan

After years of flowing, open floor plans, we all crave spaces that envelop us. Hybrid work turned the home into a multi-hyphenate environment and rooms, doors and partitions suddenly seemed much more appealing. Today, people no longer see boundaries as a limitation, but rather as a way to set their intentions and get the most out of their living spaces, no matter how small.

Embrace tactility

Bouclé has gotten a bad rap in recent years, thanks in large part to his ubiquity on social media. But it's not just a sign of comfort – it's actually like that Is quite comfortable. Bouclé or chenille upholstery with a shag carpet underfoot and wool or mohair throws can work wonders in winter.

Create contrast through smooth surfaces such as silk lampshades, lacquered trays and cut stone. Wood tones should be warm (walnut, oak, chestnut), while metals should appear more patinated, such as pewter and antique brass. For walls, lime or grasscloth adds depth, but matte paint in layered neutrals can also create a velvety environment.

A neutral, earthy color palette is punctuated by seating in a rich rust tone in a farmhouse designed by Jenni Kayne.

Keep the palettes tasty

When it comes to color, warmth is non-negotiable. Try toasted taupe, camel, olive, ochre, merlot – these earth tones can anchor a room without overwhelming it. Add a rich touch—modern farmhouse mom Jenni Kayne opted for a rust sofa—to keep the room from looking too beige. The pattern should be present but plush: think herringbone wool, delicate florals, and classic stripes.

Banish overhead lighting for maximum coziness, as seen in this Brooklyn apartment designed by Jett Projects.

Slightly gentle

Layered lighting is essential. Dim the ceiling until it shines brightly and let your table and floor lamps do the work. Opt for warm bulbs (2700-3000K), opaque shades and multiple low, diffused lighting circles. Even candles can add a subtle, ritual atmosphere to evenings.

Set up intentionally

In small spaces, swap out a rigid dining set for a round pedestal table and upholstered chairs. Mirrors should reflect lamps, not empty walls. A fabric-wrapped headboard and blackout curtains can transform a bedroom into a sanctuary for sleeping.

Furniture silhouettes should welcome the body, like a generously sprung sofa with down pillows or a club chair with rounded armrests. Skirts, slipcovers and waterfall edges soften the profiles, but depth also plays a role: 38-42 inches on sofas invite relaxation. Pair these pieces with arm-level side tables for easy access to tea and novels.

If your space makes you exhale when you enter it, you've reached the sweet spot.