Ornate Home Furniture & Mattress has secured exclusive retail partnerships with premium furniture manufacturers Moe's Furniture, Modus and Bernhardt for its Charlotte, North Carolina showroom, strengthening the company's position in the premium furniture segment while expanding its role as a national distributor for Furniture of America.
The partnerships formalized in recent months bring these sought-after brands into Charlotte's growing furniture retail space through Ornate Home's 8620 Monroe Road location. The showroom opened in September 2025, establishing the company's presence on the East Coast alongside its original location in Santa Ana, California.
Charlotte represents a strategic location for furniture retail expansion as the city adds more than 45,000 residents each year and North Carolina produces 60 percent of the furniture found in American homes. The state's furniture ecosystem generates $55 billion in economic activity, with more than 850 manufacturers operating within its borders.
“These partnerships with Bernhardt Furniture, Moe's Furniture and Modus Furniture reflect our commitment to providing Charlotte's discerning customers with premium design options,” said an Ornate Home representative. “Our Charlotte showroom serves as an exclusive regional destination for these brands and fills a significant gap in the local premium furniture market.”
The company's bicoastal distribution infrastructure, spanning from Santa Ana to Charlotte, enables product delivery from coast to coast through its nationwide White Glove delivery service. This expansion supports Ornate Home's dual wholesale and retail model as the company maintains its position as a national distributor for Furniture of America.
The Charlotte facility's proximity to the High Point Market, which attracts 75,000 visitors annually, positions the showroom within the design retail network. The location also benefits from Charlotte's growing retail infrastructure, which added 1.8 million square feet of industrial space in the first quarter of 2025.
Ornate Home's strategic brand partnerships come at a time when the furniture industry is undergoing significant change. While industry sales fell from a peak of $12.7 billion to $11.8 billion, premium positioning provides differentiation from mass-market retail. The Western region dominates 27.3 percent of the U.S. home furniture market and the company's expansion into Charlotte allows it to meet growing demand on the East Coast.
The showroom model takes into account consumers' preferences when shopping for furniture in-person, with 86 percent of furniture sales still occurring in physical stores despite the growth of e-commerce. The US furniture market is expected to reach $232.61 billion by 2030 and grow at a compound annual growth rate of 3.74 percent.
Ornate Home specializes in eco-friendly and modern furniture and operates both physical showrooms and an e-commerce platform. The company offers comprehensive furniture collections for living rooms, bedrooms, dining areas and home offices. Through its expanded partnership network with Modus, Bernhardt Furniture and Moe's, as well as its distribution capabilities, Ornate Home serves customers nationwide with a focus on premium design and sustainable materials.
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For more information about Ornate Home, contact the company here:
Artful home
Mehmet UNCUOGLU
(844) 955-3399
hello@ornatehome.com
8620 Monroe Rd, Charlotte, NC 28212