Go green or go home

Hey, fellow marketers! They are at risk of extinction if you don't market your greenery. Remember the early 2000s? Back then, billboards and TV commercials ruled, and someone in the room probably said, “Hey, you need to get into digital marketing – it's the future.” Maybe you were listening. Maybe you didn't. But look where… Continue reading Go green or go home

The Tiruchi-based entrepreneur makes biodegradable coconut pots to promote eco-friendly gardening material

R. Madhana seen with biodegradable pots made from treated coconut dust at Saini Eco Products and Exports unit in Srirangam. | Photo credit: NAHLA NAINAR For three years, R. Madhana has been reaching out to women self-help groups to educate them about the commercial potential of flower pots made from coconut dust, a waste product… Continue reading The Tiruchi-based entrepreneur makes biodegradable coconut pots to promote eco-friendly gardening material

Mobile log cabins are the future of sustainability

Earlier this year, PwC released a report on the growing demand for sustainability. The report showed that 85% of people are feeling the effects of climate change and 46% are buying more environmentally friendly products. There are a lot of things we can do to live a more sustainable lifestyle in the years to come.… Continue reading Mobile log cabins are the future of sustainability