Clean Cult, a company that packs products in paper-based boxes, launched in up to 1,800 target shops and on Target.com together with the end of an extension of series B of $ 5 million.
Together, the milestones mark a decisive moment in the fast growth of Clean Cult-Das that its refillable system with low waste on millions of households is also driving the next phase of national expansion.
Clean Cult's Target Start includes 17 Skus about hand soap, sheing soap, detergent and all-purpose cleaner all with boxes based on paper, aluminum spray bottles, multi-enzyme sheets and much more. The list has the newly designed packaging system of the brand, an elegant, shelfing solution that corresponds to natural brands, which should address both environmentally conscious consumers and for the first exploration of sustainable options.
In tandem with the start, Clean Cult debutes with three new scents – pink grapefruit, water blossom and fresh rain – to complement the refined packaging and to improve the feeling of every room in the house.
[Read more: Clean Cult expands availability to Costco]
The new aluminum bottles have been redesigned and tested to communicate their material and purpose. With a higher quality and more elegant visual identity, the updated design fragrance and aesthetics are in voting for an increased experience with houses, according to the company.
“In Target, domestic care hits the lifestyle, and now sustainability becomes second nature,” said Ryan Lupberger, CEO of Clean Cult. “This start is more than durability. It is about meeting millions of consumers with products that are effective, beautiful and better for the planet – at a price that does not ask you to think twice.”
The partnership also supports the broader sustainability strategy of Target at a crucial time when the retailer works on his goal to achieve in the US and much more in the US activities by 2030. By adding clean cult to its national range, Target expands access to credible alternatives with little waste and influences everyday consumer behavior on circular options without disrupt their wallets, the companies said.
Clean Cult also announced the closure of an extension of series B of $ 5 million to support this national dynamic for retail. The round was led by Reynolds with the participation of Sage Hill Investors, Maywic Select Investments and others. The capital is used to accelerate the growth of Clean Cult and the nationwide expansion of retail in shops and online. This extension of the series B builds on earlier support from investors, including Zac Efron, Kevin Hart and Whitney Cummings, the trust of renewed investors into its differentiated model, the quick expansion and the strong demand from consumers.
“Sustainable domestic care is no longer a niche category – it is a growth category,” added Lupberger. “With strong partners and a differentiated product system, we not only build up the next generation of cleaning, but also set up an industry that is long overdue for a change.”