The Rocky Barnes X Coyuchi CollaBG was now started with a dreamy campaign and a curated collection of organic home and lifestyle bases. The place where the natural dreams of entrepreneurs and content creators Rocky Barnes, on the natural dreams of the coast of California coastal roots and their commitment to sustainable luxury. The campaign was shot in Big Sur and performs Barnes as the latest ambassador of the brand. It shows its hand -picked favorites, including the “Camellia Print Sateen Duvet Cover”, “Bio -relaxed linen leaves” and the “Paracas Alpa -throw”.
Barnes brings a strenuous, deliberately lively lens to the development of the history of the brand and makes its reach of the multiple generation with the values of crafts, comfort and sustainability of Coyuchi. The collaboration is also Coyuchi's expansion to clothing, with which articles such as the Pima Organic Strick Collection and Baby Alpaca debut this season.
The Rocky Barnes X Coyuchi partnership reflects a strategic push towards lifestyle branding and influencer-controlled trade. By typing Barnes' 3.6m+ Followern, Coyuchi strengthens its digital presence and demonstrates its offers for younger, style-conscious audience and strengthens his position as a manager in organic home and lifestyle goods.
Photo credits: Ben Watts