Highlights
- Samsungs Smartthings Ai Home campaign “Less, live more” shows how AI relieve the tasks and time for free free time for what is important.
- The video will be used on large screens on Times Square and Piccadilly Circus and then online.
- From Micro RGB TV to the tailor -made AI Jet Bot Steam Ultra, Samsung Häuser will push ahead with Samsung Houses who expect needs rather than technology.
Samsung has just launched his hopeful and simple new “Smartthings meets Ai Home” campaign, in which the innovation for all (IFA) 2025 in Berlin is available and reminds us that the greatest luxury is the time to get your breath. The poetry of the campaign is more about facilitating our load so that life can do his thing and less about what technology can do.
A look at the more intelligent and gentler at home
The heart of the campaign is a short, cinematic video that unfolds like a calm morning: Since smartthings routines can hardly adapt the air conditioning, lighting and devices with hardly any thoughts, the scene changes seamlessly from tasks for family time, rest or even around your pet. A single rooster in the Smartthings app can work for the entire house, e.g. B. the switching off of lights, closing blinds and even activating a vacuum without fuss or alarm.
The message is crystal clear: “To do less at home is no laziness, but there is space for what is most important.” As explained in the advertisement, “Smartthings meets Ai Home” all about the user and not about the devices, and “less means that more means” is not only for marketing, but an invitation to lose them.
Global start
It is not only a digital debut, but the campaign video will also be highlighted on September 2nd with legendary outdoor screens such as Times Square in New York and Piccadilly Circus in London before it will be on social media and YouTube channels. This is Samsung's answer to something poetic.
Construction of the KI home -ecosystem at IFA 2025
The campaign will be more than just a showmanship because it is part of the wider strategy of Samsung, which will start the full focus at IFA 2025 (September 5th to 9th). The topic of the company “Ai Home: Future Living, Now” also promises that the AI-capable house is within reach and included.
At the center of this vision is Smartthings, a Samsung robust platform that combines devices, phones, televisions and more. The idea behind this is that the refrigerator, the washing machine and the television of the user understand the same language, i.e. a user interface and a bixby, which trusts every interaction, whether they are on the fridge or on the touchscreen of the refrigerator.
List of innovations that Samsung will have
In addition to marketing, Samsung will also bring real and material technical innovations into the mix, which includes
- Micro RGB TV who have the latest display technology.
- A new tailor -made AI appliance line -up that is tailored to European customers.
- BESPOKE AI Jet offered stream Ultra, an intelligent vacuum that cleans with steam, navigated through the AI object recognition and also acts as a home monitoring camera.
This underlines Samsung of houses that “react” more, which is a step that differs from the language automation delivered with Alexa and Nest, which they described as “invisible” and predictive AI.
Diploma
In a world in which the technology often races from us, Samsung's “Smartthings meets ai home” campaign feels as a gentle memory that innovation not only blinds, but should also take care of it. By moving the focus of devices on daily life and not framing the AI house as a futuristic exhibition space, but as a lived room, in which routines hide in comfort, the tasks are quiet in the background, and the time for family, calm or even the little joys are easy to be.
If the heart of technology is to make our lives more human, Samsung's vision is not about more, but to do less so that we can live better. And maybe that's the kind of future that it should look forward to.