While the trend towards mobile shopping is global, Great Britain presents a unique dynamic: consumers actively use mobile devices for purchases and engagements. However, the country is under eight nations surveyed in the entire digital shopping company.
This offers both challenges and important opportunities for specialists who support specialists from financial services that support retailers and for dealers themselves. The 2025 Global Digital Shopping Index: UK Edition, which is commissioned by VISA Acceptance Solutions and produced by Pymnts Intelligence, highlights what dealers have to do to provide the wishes of mobile-first experience.
According to the report, in which 2,826 consumers and 519 retailers in Great Britain were interviewed between October 17 and December 9, mobile devices for consumer trips are of central importance.
Mobile climbs into harmony
Almost half (49%) of the British buyers made their latest retail purchase with a mobile device, just above the global average. For online purchases, this number increases especially to 66%and twice as high as with conventional computers.
In addition, mobile devices are not limited to online transactions. 38% of the buyers in Great Britain used a telephone as part of their latest physical purchase, which indicates that the growing role of mobile in improving or supporting the inpatient experience.
Consumers are increasingly using their telephones not only for purchase, but also for “buying a window”, and mobile screens are becoming the primary interface that even affects physical store visits.
As for the “delay effect”: the metric “Digital Shopping Days” of the report, which measures the commitment to seven digital browser and purchase activities online and in business, shows British buyers who participate in 28 mobile digital shopping days per month below the average of eight countries under 34 years.
The entire digital shopping days (including computer use) an average of 42.0 compared to the global average of 50.9. This relative position could be influenced by factors such as the caution of consumers in Great Britain in relation to expenses in inflation and in comparison to others in Great Britain compared to others in which smartphones represented a “Leapfrog” technology. However, the basic trend towards the mobile phone is undeniable.
What dealers have to do
For British dealers and financial institutions who support them, the success in this environment depends on focusing on key areas that meet the expectations of consumers and overcome current friction points.
A seamless experience is critical. Most British merchants (61%) offer cross channel purchasing options and take third place worldwide. However, only 13% of the British buyers stated that they used these functions with the dealer from whom they last bought – the lowest prize.
Unified Shopping gives consumers consistent access to digital functions such as rewards, ordering order and stored payments on all platforms and channels, online or in business. This is an important opportunity, since the investment in uniform purchases would enable dealers to stand out.
Traders face numerous obstacles in the provision of cross -channel experiences. 98% reported at least one challenge, including data management, customer service and customer loyalty. It is crucial to overcome these challenges.
Great Britain buyers show a strong preference for the use of stored payment registration information for digital purchases. 58% use for your latest online transaction. Much of this (50%) used registration information that was saved directly with the dealer. These are excellent messages because stored login information can promote repeated purchases and reduce the friction of the cash register. However, retailers lack an important opportunity here, since only 34% of British buyers regularly store payment instructions with online dealers.
In order to increase acceptance, retailers have to concentrate on factors that consumers are increasing as an increase in their willingness to store login information (62%), ease/convenience (57%) and trust (36%).