The new Vervo Motorized Traverse French Pole Pole mixes elegance seamlessly with modern automation and offers designers the best of both worlds.
Chandler, ariz.Present September 19, 2025 / Prnewswire/ -Helser Brothers, a leading manufacturer of Custom Drapery hardware -showcases, the innovative motorized French pole at Custom Workroom Conference (CWC) 2025.
The motorized French pole was constructed for the growing number of designers and homeowners who choose motorized solutions for their window treatments, but also want to have the elegant appearance of a traditional French return. The complete French return blocks the exposure of the side light and ensures greater privacy. In contrast to other French poles with a pre -cut, prefabricated return arms, the MFP pending by patent is manufactured in a single piece with a adjustable return. This eliminates distracting splice seams and offers greater flexibility in design.
The engine is installed directly without splicing and sits discreetly behind the bar, which makes it easy to hide and enables a reduced minimum return of only 4 inches. This design preserves the clean, traditional silhouette designers that integrate modern automation. In addition, work rooms do not have to take any larger wrinkles into account in their fabric in order to hide an engine connected to the end of the bar. This system enables the face width of the rod to length the fabric used. Each detail of the design was taken into account, including CNC grinding of the engine bracket and the return of the strap disc from solid commercial aluminum to ensure that it can be completed in the same color as the bar. Although the mounts in the back are hidden, the details are important.
“We are enthusiastic to present this new product that is a perfect mix of tradition and motorization for today's designers,” said Thomas Berry, CEO of Helser Brothers. “Designers no longer have to decide between a classic French return aesthetics and the functionality of the motorization. With the VERVO motorized French poles, they both get both without compromises. This is a significant step in our goal of launching more advanced, but beautifully designed, motorized solutions.”
Helser Brothers invites the participants of the CWC 2025 to see the motorized French pole personally at booth No. 1 and No. 2 in Kingsport, TN, on September 24thTH.
About Helser brothers:
Helser Brothers has been producing high -quality, custom -made hardware for curtains in Chandler, Arizona for almost 30 years. The company is known for its integrity, innovation and commitment to customer needs and is very proud of its extraordinary customer service team and his role as a trustworthy partner for designers and work rooms across the country. Helser Brothers endeavors to extend its product offers to leading motorized curtains and home automation solutions.