The accounting profession is transformed profoundly, which is driven by rapid technological progress, in particular artificial intelligence (AI) and automation. The report on QuickBooks technology from 2025 Intuit, which contains prospects from a survey of under 700 accounting experts, paints a clear picture: Companies that accept these technologies are not only survived; They thrive and develop from traditional bookholders to strategic consultants.
“This is the third year in which we created the report,” said Jamerlyn Brown, Principal Communications Manager and member of the data communication team at Intuit. “The results show a clear way of thinking: If accountants and companies do not continue to introduce new technologies, the failure of staying up to date or staying up to date can actually prevent them from reaching their growth goals.”
Brown was recently a guest of The Books, a two-week podcast, in which all-Things QuickBooks by Ted Callahan from Intuit, director of partner strategy and commitment, and Jessica Mccracken, member of Teds partner strategy and engagement team, were organized. Here is what Brown said about the goals and knowledge of the report.
“We wanted to understand the hurdles for the effective integration of new technology in the accounting industry,” said Brown. “Two of the greatest obstacles to our respondents were actually resistance to changes in customers and within their companies. While the technology is progressing, it is clear that adaptation to the human side of change is just as important.”
AI and automation: the new productivity pillars
One of the most remarkable results from the report is the widespread acceptance and the overwhelmingly positive effects of AI and automation. Almost half of all accountants (46%) now use AI every day, and more than 8 out of 10 reports that AI increases their productivity and facilitates mental stress.
“While AI definitely helps to relieve some of the mental loads with which accountants do work every day, two out of three respondents still reported that they have to struggle with the amount or complexity of the technology that is necessary to do their work at least weekly,” said Brown.
Automation in particular has become an almost universal practice in which 95% of the accountants use it. The advantages for companies and their customers are concrete and extensive, including improved data accuracy, improved work processes and considerable time savings.
AI is used strategically to increase both customer services – from optimized data input to the sophisticated financial forecast – and as internal business activities, such as: Based on the report, astonishing 93% of specialists use the AI to provide higher -quality strategic business administration services and to go beyond mere compliance.
Invest innovation: the way to growth
Companies not only passively observe this technological shift; You also actively invest in it. On average, companies plan to assign significant $ 20,000 in the coming year. The focus of this investment is clear: 64% intend to be able to invest in AI and 45%, prioritize further automation. This approach underlines a strong belief in the profession that the neglect of new technologies will inevitably hinder growth.
Despite the clear advantages, the trip is not without hurdles. Accountants are faced with various challenges, including managing a growing series of digital tools, navigation with high subscription costs and ensuring that your employees have the necessary technical skills. However, the report shows a strong desire for better integration of existing solutions. 89% of the respondents believe that integration could be improved to keep the growth goals up to date. As a result, the standardization of Tech stacks appears as a critical strategy, with 98% of their advantages.
“A majority of the respondents said that their company has a number of preferred digital apps, but they still have space for the flexibility to meet the needs of different customers,” said Brown. “On the other hand, about 1 of 3 reported that they actually adhere to a really strict sentence of apps.
“Standardization is what we are talking about,” she continued. “Almost all of our respondents have experienced a certain benefit for the standardization, which could extend from greater consistency and accuracy in reporting, a easier installation of customers, increased customer satisfaction and even a better chance of the requirements of the growing need for customers. What is really fascinating is that the survey is believed that the respondents are the prerequisites for the prerequisites for the prerequisites Solutions that deal with the presentation of standardized companies have that the presentation of standardized companies that have the idea of standardized companies, with the assumption of companies, which have the idea of standard companies, with which prerequisites support the application of companies that support the idea of the idea of the assumption of companies that support adopting platforms. “
The rise of strategic advice and talent
The report shows a significant shift in customer demand. For example, 79% expect the growth of strategic advisory services. Technology is to enable this development and enables companies to shorten the time for routine compliance tasks and to create the ability to offer more revealing consulting services with higher value.
The increasing introduction of tech among customers is also an important driver and urges the accountant to deepen their specialist knowledge. High -quality customers in particular are often technically technically forward and expect their accounting partners to be alike.
Combating a continued lack of talent and a growing gap with technical skills remains the top priority. In fact, 75% of companies increase their focus on technological skills when evaluating new employees. Outsourcing is still an important strategy for 81% of companies, which helps them to rationalize the company and to concentrate on providing these high -quality services, increasingly demanding customers.
Bring everything together
The report on the technology of 2025 makes it clear that the future of accounting is inextricably linked to the technology. AI and automation are not just tools. They enable accounting experts to improve productivity, to expand strategic advisory services and to strengthen customer success. While there are challenges, the commitment to technological progress and a future -oriented approach will be very important for successful companies.
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