The owner of a Comforcare franchise location identified the “Perfect Segue” in a new market by buying an independent residential facility.
Nikhil Mehrotra, owner of a Comforcare franchise in Farmington Hills, Michigan, bought Comfort Cove, an independent residential complex in West Bloomfield, Michigan in March. The expansion to independent life enables the home care provider to keep customers longer and at the same time improve the continuity of care, Mehrotra told Home Health Care News.
“It looked like a perfect transition that if you support a person at home, but get to a stage if you cannot stay safe and financially at home. Then you are recommended to move to a facility,” said Mehrotra. “What motivated me is that I enjoyed what I do for the care part, and it will only be further continuity. If you want to move into a facility, we have a facility where you can move and have the same faces, the same supervisors.”
Comforcare in Bloomfield Hills, Michigan, is a franchise company for domestic care with over 250 locations in the USA. The offers include support in activities in everyday life and private care. The company also operates a special dementia care program.
Mehrotra expects a smooth integration of the independent life business due to synergies between domestic care and the independent living markets.
His decision to buy Comfort Cove was primarily driven by his location. The facility is 10 minutes away from Mehrotra's residence, he said, so that he can work efficiently and use existing relationships with hospitals and social workers in the region.
The newly purchased facility is an 84 units building, according to the advisors for Blueprint Healthcare's real estate, a consultant for private riding that sold Comfort Cove. Comfort Cove offers services for supervised living care and break.
Mehrotra said that he is planning to continue to expand into an independent life in order to buy “at least” three to five other institutions in the Detroit region in the next few years.
Mehrotra reported that his companion has recorded significant growth in the past three years. The market for home is a “good place”, said Mehrotra, but very competitive.
“Whenever your entry costs are [low]Many people appear, but they can't survive ” [in the at-home care market] Only for money. They really take care of it. “