Etzmaleh, a leading furniture brand for children and teenagers, proudly announces the introduction of a new furniture collection, which is inspired by the Montessori Educational approach. The collection is intended to enable the independence of children and enable them to grow in a safe, warm and childishly adapted environment that promotes self -research.
All objects in the collection are a clean design made of natural materials such as birch and pine wood with attention to detail. This ensures that children's room not only supports beautiful, but also support their development. In addition, each piece is designed for a height and structure that is suitable for children and enables simple and independent access to their belongings and toys and promotes a feeling of security, independence and spatial control.
According to Ariel Tuval, CEO and owner of Etzmaleh: “The decision to introduce furniture based on Montessori principles is based on the growing demand that we have identified on the Israeli market for products that match this educational approach. We believe that a child-friendly environment is essential for development.
The new collection is now available in shops and online.
Highlights collection:
Low transition beds, single beds and operating genrees that enable the children to get in and out independently.
A compact creation with two rounded chairs that fit properly under the table to get simple storage. The chairs can be set to two height settings.
A learning tower that encourages children to participate in kitchen activities with three adjustable height levels that meet their growth.
An open-storage shelf for toys and books that ensure simple accessibility for children.
A low, open bookshelf that enables young children to achieve books independently.
A two -stage chair for various household uses, which enables children to reach different areas in the household safely.
A specially developed organization bank that enables children to touch the ground regardless of their feet and to improve trust and self -sufficiency. The bank can be turned into three different seating positions.
The Passah approaches and brings intensive preparations for holiday meals. During this time, the kitchen becomes the heart of the house, filled with cooking, baking and festive hosting. Many Israelis take this opportunity to update and improve their kitchen appliances. In response to this, Miniline, the leading importer of Israel of household appliances, offers expanded guarantees for a variety of high-quality AEG and Electrolux products.
The imported brands of Miniline offer state -of -the -art technology with high reliability and long service life. Special Passah offers include:
A multifunctional pyrolytic oven that is certified for the passah administrator of the Scientific and Technological Institute for Halacha.
Induction, ceramic and gas stove.
Dishwasher, refrigerators and more.
Ilya Umansky, Head of Product, Quality, and Regulation at Miniline, Explains: “Passover is a time for renewal, cleaning, and family gatherings, which is why we are offered special benefits on our kitchen appliances. Cleaning Easier -From Pyrolytic Ovens with Multiple Cooking Programs Certified for Passover Use, to Induction Cooktops for Safe and Efficient Cooking, and Advanced Washing Machines by AEG.
Miniline also offers extended guarantee options for selected models:
5-year guarantee for dishwasher from AEG and Electrolux for additional NIS 199.
5-year guarantee for washing machines from AEG and Electrolux for additional NIS 199.
In addition, Electrolux offers a special holiday drive: purchase of a four-door electrolux fridge and get a combination microwave oven with baking and grill functions for an additional NIS 490 instead of NIS 990.
Schwartz Cosmetics, a company with over 60 years of experience in the cosmetics industry, starts an innovative zoo line – Schwartzpets in Israel. This market worth 100 million NIS is now natural, cruelty and environmentally friendly products that are intended to meet the requirements of modern consumers, prioritize quality, sustainability and ethical values.
The brand is already being expanded in the Israeli market in international markets, especially in Europe. The philosophy of the brand combines innovations with sustainability and ensures ethical animal supply and responsibility for the environment. The start included a debut at an international exhibition in Miami, which signaled a strong global growth potential, with plans for an upcoming European rollout.
ERCO, a nationwide chain that specializes in electrical devices, lighting and smart home solutions, is preparing for the Passahfest with massive sales of hundreds of products that are available in the shop and online.
The highlighted shops include:
Moskito Zapper Racket – NIS 10
Mini fridge with freezer – NIS 539
Heating plate – NIS 95
Decorative balloon bulbs – NIS 169
Floodlights from the NIS 49
LED environment lighting starting at NIS 69
To search the sale, click here.
In addition, Erco, which started advertising a year ago, starts its fourth large campaign within 12 months and almost 1 million nis on television, digital and radio platforms. The campaign is inspired by the nostalgician Bli punished Educational television show and is headed by the Mentsch advertising agency.
The marketing director of Erco, Yulia Skop, explains: “Israeli consumers use the time before the pasover to update and update their houses. From now on until the end of the Passahfest we offer attractive discounts for hundreds of products in different categories. I invite everyone to visit our 19 shops or buy online.
Before the Passahfest, Ikea presents a selection of products that are perfect for gifts and hosting:
Round wooden tanning shell – NIS 145
Wooden serving stand – NIS 75
Gokvalla wooden shell – nis
Stylish decorative vase – NIS 59
Tillagd 24-part cutlery in fat brass-IN-INS 250
Soft Terrycloth Bademantel – NIS 125
Källarhals Yellow Vase – NIS 59
Fragrance candle in glass – nis 45
Structured cotton/viscose bath towel with excellent absorption -NIS 45
Gladly espresso cup – nis 10
Källarhals Orange Vase – NIS 59
Storsing Glass Pitcher – NIS 69
Bamboo serving shell with three shells – NIS 69
The international brand Kenwood under Brimag offers a special Passover campaign: Buying a Kenwood XL Titanium Patisise Mixer and receiving a free IS1012BL steam (worth 569) plus a tutorial for a home mixer.
The offer applies from March 16, 2025 to March 31, 2025 in Traklin Electric, leading electronics shops and authorized e-commerce locations. Redemption is available via the Brimag service center.