“The concentration on marketing the environmental friendliness of a house and advising customers about EPC reviews and opportunities for environmentally conscious improvements could help to arouse interest in the property.”
-Lucy cromwell
Real estate forecasts are difficult. British real estate agents see that the changing economic and political landscape as well as the rise of environmentally friendly and sustainable energies contribute to buying decisions on the real estate market. Therefore, it is advisable to think about how you can stand out from the competition. Humans on the real estate market in 2025.
Here we look at six trends that will affect British real estate agents in 2025.
Increase in build-to-Rent projects
Although the concept has existed since 2012, there has recently been a strong increase in construction projects for rent. These developments are particularly attractive for a younger population group, which is looking for uncomplicated houses that often have more amenities than are traditionally available in the private sector.
Nowadays, young tenants are often better familiar with the sometimes volatile nature of the rental market, and BTR real estate offer you security through long-term rental stability and professional real estate management.
Good advice from a real estate agent will show you that BTR real estate offers young people the opportunity to settle safely with further rising real estate prices without having to save for a mortgage deposit.
It also reduces the stress associated with many landlords in the private sector; The houses are often rebuilt from the point of view of sustainability, there is no fear that rental contracts will not be extended in favor of selling the property, and a maintenance team is often on site that takes care of all problems quickly and effectively.
Since BTR is still a relatively new concept, it is important to think about the best options for effective management and marketing this type of real estate, taking into account the target group and any additional functions or amenities.
The growth of virtual assistants
In recent years, many companies have used virtual assistants (VA) and AI technology to increase their efficiency and productivity, and the advantages for real estate agents can be enormous.
Regardless of whether you decide to commission a remote VA, to do routine administrative tasks such as tracking leads or to take off important documents, or whether you fall back on AI-supported options such as Chatgpt or the AI of Zoopla to use to Support for scheduling or writing texts for your company website entries.
There is a good chance that there is a solution that saves you time and money and at the same time ensure that your customers are well looked after.
If you have a remote VA to answer telephone calls and emails, you can make sure that you can concentrate your time and attention on home visits and other sales tasks in a cost-effective way .
This approach can withdraw from her competitors by offering an improved customer experience and adapting to the expectations of consumers in today's fast -moving world.
“There are many additional” cost -saving “elements to have a virtual assistant at hand,” says Danielle Jones von Virtalent. “One of the best is the potential for higher productivity and efficiency. Virtual assistants give entrepreneurs the opportunity to concentrate on what they can do best: to advance their company. ”
Focus on sustainable living
Another top priority for home buyers and tenants on the current market is sustainability. In recent years there have been enormous price increases in energy suppliers, so that more and more people fall back on environmentally friendly, energy -efficient options such as solar panels to supply their houses with electricity.
The concentration on marketing the environmental friendliness of a house and advising customers about EPC reviews and opportunities for environmentally conscious improvements could help to arouse interest in the property.
To encourage homeowners to think about an energetic modernization of their real estate could not only increase the value of their houses, but is also a big step towards the British net zero goals.
Since the British government is promoting a switch to electric vehicles, your mandate for emission -free vehicles, published in January 2024, provide for a plan, so that within the next ten years all manufacturers will have to switch their production 100 % to electric vehicles. For this reason, you have provided several grants for people who want to expand your home with a charging station for vehicles.
While the initial effort for improving the sustainability aspects of a house may appear high, the long -term benefits should not be underestimated and not only include lower operating costs, but often also an improved health of the homeowner and a preserved value of the property.
Increase of digital real estate transactions
The trend towards sustainability and technology continues in the office itself, with a tendency towards paperless and digital transactions. E-signature platforms and blockchain software have become a cornerstone of office efficiency and its distribution will continue to increase by 2025.
Services such as this not only offer higher speed and efficiency (compared to conventional post options) for the signing of important documents, but also offer a higher level of security and discretion for sensitive data and information, since it can be encrypted or protected by a password .
Digital main books and file memory are also much more efficient than stacking paper stuff, and with an effective storage system, it is often much easier to find certain documents or information. The sustainability advantages of reducing paper consumption are obvious, as are the financial advantages of stationery and postal costs.
The combination of all of these factors makes a significant contribution to rationalizing their business interactions, increasing the transparency of the transactions and reducing administrative costs and appointment stress for both the real estate agent and for the customer.
Change buyer priorities
In 2025 we will continue to experience the effects of post -pandemic relocation towards home work. Since more and more people work from afar, the priorities of the buyers have changed, and we see a continuing trend towards the popularity of houses in suburbs or rural areas compared to life in the city center, since pendulum times no longer play a role for so many workers.
With the expansion of online shopping and entertainment options, this trend only increases, since people no longer need easy access to the main street and instead search for houses in quieter rural or coastal areas, with calm outdoor areas and simple access to green areas.
There is also an increasing demand for apartments with special work areas for teleworkers. Therefore, real estate marketing and offers should be adjusted to reflect where rooms or areas could be used as study or home offices.
Increasing role of social media marketing
Technology, digital marketing and social media become indispensable tools for the sale and renting of real estate. It is therefore worthwhile to find out about the best ways to use these platforms for your advantage. Platforms such as Instagram, TikTok and Facebook are all driving forces for successful real estate marketing, as you can use strategies such as complete video solutions, live questions and response rounds and more.
Each platform has a different population group and a different style, so it is worth creating platform -specific content instead of using a “unit approach”. Regardless of whether it is photos, videos or short reels, you should also insert relevant hashtags, locations or employee tags in order to achieve the broadest possible audience.
Paid advertising can also be a good way to increase the commitment. However, it is worth consulting a professional social media expert regularly to get advice on how to best use your marketing efforts. This ensures that you have the latest information about algorithms and social media trends in order to inform your content and increase your effectiveness.
Adapt to the future
British real estate agents always have to be one step ahead of the trends if they want to be successful in the increasingly competitive real estate market. The introduction of new ways of working and the transition to digital real estate transactions is an opportunity to help your company grow and success, but also the understanding of the changed buyer priorities and interests.