New data from the custom integrator program from Hunter Douglas suggest that the limitation of solutions to scooter and screen shades means that integrators leave money on the table in their custom home projectors.
According to the Custom Integrator Program (Custom Integrator Program of the company), with which the sales and installation process for dealers is simplified, dealers who work with the company's full portfolio and make 41% of integrator sales and 39% of their overall income, which indicates that integrators miss the remaining 60% of the potential market and other automated shadow solutions.
According to Hunger Douglas, a overlooked and yet high Kegory with high margins are mere shades that only correspond to 10% of the turnover of the units, but 17% of total sales. Beer shading solutions diffuse the light and privacy and do what the company calls the “Premium option for homeowners”, as well as a lucrative uppsell for integrators.
The company boasts that its light shading solutions improve natural light and at the same time offer flexible light control. These solutions also integrate into the company's PowerView automation system.
The data from Hunter Douglas also showed that his duette honeycomb line of mobile phone shoe is a top choice, with 29% of the total turnover of the units and 25% of sales. The company continues to say that these shadows offer a claim to a federal tax credit of up to $ 1,200 so that the integrators can highlight a clear return on capital.
The company also says that its Roman line of colors and shutters are not the most frequently installed products, but these “premium” options are designed for luxurious customers who are looking for demanding, customer -specific solutions.
In an explanation, Scott Stephenson, Senior Director of Product Global motorization, homeowners, designers and builders need solutions that go beyond only scooter colors.
“Our CIP data show that integrators that take the entire range of solutions not only achieve larger income, but also greater relationships with their customers,” says Stephenson. “By investing the time to learn a wider product mix, you can provide more personalized experiences, ensure the aesthetics of the premium design and ultimately stand out in an increasingly competitive market.”
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