Three things that go well together are grilling, beer and music. Combine all three and you have a great time and you also have the traegerator.
In a partnership with Bud Light, Traeger created a pellet grill that also chilled a barrel and has loudspeakers on the front. The multifaceted outdoor tool is referred to as a traegerator.
I love Bud Light and I love to grill, so it was great to work with my friends at Bud Light and make the traegerator as epic as possible. Baker and I had a great time to sing and dance on the set, and since then I couldn't get the Traegerator song out of my head!
George Kittle
To show the special grill, Bud Light and Traeger created an advertisement with NFL players George Kittle and Baker Mayfield. It fits the NFL season around the corner.
While George and I prepare extensively for our games every week, we also know one or two things over the tailgate and have also become professionals behind the grill. The traegerator combines two of the best parts of the tailgating on the match day, so this is a pretty sweet creation. Football is almost there and I can't wait to see what fans have a little Bud Light this season and the traegerator with a tailgate.
Baker Mayfield
The traegerator is a strongly modified timberline pellet grill. It is a leader with the latest touchscreen -d2 controller from Traeger for the connected grill. A big praise to Traeger to create a feature and specification page for the advertising grille.
Traeger is about bringing people together and creating unforgettable moments – and the Traegerator brings that to the next stage. We all know that BBQ and beer go hand in hand, and we couldn't be proud to work with Bud Light to bring this project to life.
Hjalmar Hedman, VP from Brand to Traeger
This is one of the largest brand partnerships that Traeger has made. The fight against a new audience from partnerships like this was a point that was made in Traeger's last winning call.
We continue to use brand partnerships to hire new consumers and to expand our brand reach. In particular, we launched a partnership with Bud Light and Budweiser, two of the best -selling beer brands in America with an extremely large audience.
Buds grill like a pro campaign partnership with Traeger has content integration, retail displays and cross-merchandising efforts.
Jeremy Andrus, CEO von Traeger